If you are already using AdWords or are considering this as an excellent addition to your digital marketing campaign, be sure to ask your AdWords agency in Sydney about the array of different extensions that are available.
Read on to find out what AdWords extensions are and more about four options you should investigate to add to your online advertising toolkit.
What Are AdWords Extensions?
AdWords extensions are a way to add additional information to your online ad. They respond automatically to the keywords that have been included in a search engine search. Simply put, they extend the display of your advert, giving a bigger footprint on the search engine results page (SERP), providing users additional options to click. This increased presence results in more clicks on ads, which is precisely the point of advertising online.
Sitelink Extensions
Sitelink extensions are probably the most popular AdWords extensions. They create clickable additions to your advert that provide users with direct links to different pages on your website, not just your landing page. This has the effect of increasing the size of your result on the SERP, making your ad, on the whole, more prominent.
Sitelink extensions will generate, on average, between two and six (up to a maximum of 8) site links in addition to your regular landing page display.
Call Extensions
Call extensions provide the opportunity for your contact number to be displayed as part of the ad. On a desktop or laptop, this will be shown in the header of the ad, ready to be typed into the user’s mobile or office phone. On mobile devices, the number is clickable and will allow the user to call the number directly from the link.
Callout Extensions
Callout extensions create non-clickable content under the ad heading and an auto-generated call to action. They include keywords that will highlight the benefits or advantages of the product or service. These ads are more appealing to users as they can instantly see more information without first clicking on the link.
Lead Form Extensions
This brilliant extension provides the user with an opportunity to contact the advertiser without even clicking through to their landing page. A customisable form will collect data such as name, email address, phone number, city, country and job title. This can be used as valuable lead generation data.
To find out more about AdWords extensions to boost your digital marketing strategy, contact One Stop Digital today. We are the leading AdWords agency in Sydney, and our experienced team can help achieve the best results from your AdWords campaign.
