AI Search Is Changing Marketing But Most Businesses Are Making the Same 4 Mistakes
AI-driven search platforms, ChatGPT or Google’s AI Mode, have changed how people find information, compare products, and evaluate brands. The technology is advancing quickly, but business owners are still hearing wildly conflicting advice about how to “optimise for AI search.” If you’re feeling confused, like you’re wasting budget, or over-engineering your strategies, keep reading. At […]