This blog post examines the evolving landscape of 2026 search marketing, focusing on whether Sydney businesses should adopt broad or specialized SEO strategies for Large Language Models (LLMs). It breaks down how different AI engines process information and provides a strategic framework for maintaining visibility across platforms like Gemini, Perplexity, and ChatGPT.

Here are the topics we cover:

  • Comparing blanket versus intentional LLM SEO strategies.
  • Internal processes of AI information compilation.
  • Key factors influencing diverse AI model responses.
  • When to target specific AI platforms for growth.

We are only just getting into the meat of 2026 and things are moving fast. We have moved from good old SEO to creating new SEO strategies that satisfy AI search engines. Why? Because we want our businesses to appear in the results of course. But is it really possible to appear across all platforms by using one strategy? Creating a different approach for each AI model would take hours of paid time. To help you decide best way forward, One Digital gets straight into it – do Sydney businesses need blanket or hyper-focused LLM SEO strategies

Is a one-size-fits all LLM SEO strategy going to work for my business?

A blanket approach can certainly work, and for many businesses, it has been working, so why reinvent the wheel? The question is, how well does it work? Think of AI like this:

  1. It processes the user’s prompt or question
  2. It collects data from various sources on the internet
  3. It compiles the information into an organised fashion
  4. It generates an answer that the end user can understand and use

If your SEO content strategy is designed to cover all these AI elements, there is a chance your website will be cited. However, AI search engines differ in how they interpret prompts, the context and other factors, which we will discuss later. For now, try asking Gemini, Perplexity and ChatGPT where to get the best cup of coffee, and you will likely get different answers with some overlap. This illustrates that a one-size-fits-all LLM SEO strategy can work, but will be even better with slight refinement.

What factors influence an LLM’s response?

To help you understand why your brand may appear high up in one LLM response and overshadowed by a competitor in another response, here are some factors that influence how this happens:

  • How it was trained: Some LLMs are trained on more recent data than others, so this will affect the response generated.
  • How information is retrieved: Information may be retrieved from the web or from data on which the model was trained. Different LLMs might pull from a certain source first, and that is the response users will see.
  • Does it prioritise authority or recency?: Both authority and current data are important factors for AI to select your website in its response, but the preference will depend on the model.
  • Interpretation: The same query may elicit a slightly different response from each AI search engine.
  • Location: Depending on where you are, different AI models will generate different responses to the same question.

Identifying which LLM SEO strategy to use and when

By now we have clarified that a blanket approach to LLM SEO can work in certain situations, but not all of them. So how do you make that call as a business owner who wants consistent online results? When there is little time for guesswork, you need solid answers. The table below should help:

 

Blanket LLM SEO Strategy Intentional Optimisation Strategy
When to use it You want to get started and build up online visibility
  • Your audience concentrates on one LLM
  • You notice gaps in your online visibility
How to use it
  • Clear content that carries authority and provides direct answers
  • Target AI prompts that relate closely to your content
  • Strive for consistent brand mentions and brand identity
  • Pay attention to and use structure data
  • Create site architecture that is easy for AI to skim
  • Optimise your content for the LLM platform that you want to target
  • Only refine the aspects of your strategy that will get you noticed on platforms where you are absent.

AI search is leading the online space and businesses need to stay on top of platform changes and all the new optimisation techniques that emerge. No time? No worries, let One Stop Digital be your eyes and nose on the ground. Contact us today to enjoy our hands-on management of your LLM SEO strategy while you run your business the way you really want.