Google Ads is Google’s very own advertising platform. And while they have attempted to make it simple enough for the average business owner to understand, there are still many complicated features and processes that could lead to costly mistakes. As an expert in Google advertising Sydney, the One Stop Digital team knows all about some of the most common mistakes when it comes to Google advertising.
Badly Written Ads
When it comes to Google Ads, you only have a limited number of characters that you can play around with to create your ad. So you really need to make the most of the characters that you have available to you! Your ad needs to be bold and attention-grabbing from first glance and aimed at your specific target audience.
Not Making Use of Negative Keywords
Negative keywords are one of the most important tools that Google Ads offers as they help filter out the searches that you do not want to appear in. While they can be tricky to get the hang of at first, an expert can help you choose the right negative keywords to use so that you don’t come up in the wrong types of searches. Remember that you are paying per click!
Misunderstanding Keyword Matches
One of the very first things that you need to understand is the three different types of keyword matches that you have available to you. These include:
- Broad Match
- Phrase Match
- Exact Match
When you select broad match, your ad will appear when people search any of your keywords in any order or string of words. When you choose phrase match, your ad will appear when the exact phrase of your keywords is used in a search. And when you choose an exact match, your ad will only show up when people type in the exact keywords into the search bar and only those keywords.
Understanding how these keywords work will help you in creating more successful Google ads.
Are you looking for Google advertising services in Sydney? At One Stop Digital, we have a team of experienced Google Ads experts ready and waiting to handle your Google Ads for you.
