So, you’ve launched your ad campaign. But how do you know if it’s actually working? Measuring your results is crucial, and thankfully, our Sydney search engine advertising experts are here to shed some light.
Set Clear Goals
Most search engine advertising experts in Sydney agree that in order to measure the success of your Google Ad campaign, you need to start by setting clear goals. Determine if you want your ads to create more awareness of your brand, get more leads or boost conversions. Doing so will help you to set key performance indicators (KPI) that are specific to your company’s growth targets.
Click-Through and Conversion Rates
Click-through rates (CTR) are an important piece of the puzzle. They indicate how many people are clicking on your ad and visiting your website as a result. Another key metric often used by search engine advertising experts in Sydney is the conversion rate. This measures the percentage of users who complete a desired action, such as making a purchase on your site or filling out a contact form.
Both of these tools provide a way to track the entire customer journey from the initial ad click to the final conversion to identify how well your ad is working.
Cost Per Acquisition
Cost per acquisition (CPA) helps you understand how much you’re spending to acquire each customer. The idea is to maximise your return on investment. Therefore, your campaign performance needs to be regularly analysed and optimised to ensure you get the most bang for your buck.
Beyond the Clicks
Through a smart combination of Google Analytics and Google Ads, search engine advertising experts in Sydney can track your campaign performance pretty accurately, but your success goes beyond direct clicks and conversions.
Many experts also consider how often your ads are displayed compared to your competitors and how well your social media and website perform overall as a result of your Google Ads. With regular reporting and analysis, they can help you make data-driven decisions instead of relying on guesswork.
You deserve to feel confident that your advertising efforts are delivering the desired results. Don’t be left wondering if your money is being well spent. Get answers! Book a free consultation with one of our search engine advertising experts in Sydney and begin a winning campaign with measured results.
