The relationship between Google Ads and local SEO is crucial for local businesses trying to improve their online presence and drive relevant website traffic. Understanding how to leverage both Google Ads and local SEO effectively, can significantly improve a small business’s online presence and help them reach their target audience more effectively.
Google Ads: Immediate Visibility and Targeted Advertising
Google Ads, formerly Google AdWords, is an online advertising platform that businesses use to create ads. These ads are displayed on Google’s search results pages. With Google Ads, small businesses can gain immediate visibility on search engine results pages (SERPs) through paid advertisements. These ads are displayed to potential customers who are actively searching for products or services related to the business, making them highly targeted and relevant.
Investing in Google Ads can help small businesses reach a larger audience and drive more traffic to their websites quickly. This can be especially beneficial for businesses operating in competitive industries or looking to target specific geographic locations.
Local SEO: Building Organic Visibility and Trust
On the other hand, local SEO focuses on optimising a small business’s online presence to improve its visibility in local search results. Improving their website and online listings with relevant keywords, business information and localised content allows local businesses to increase their chances of appearing in local search results when users search for products or services in their area.
Local SEO is essential for small local companies trying to attract customers in their local community and build trust with potential customers. When a small business has a strong local SEO strategy in place, it can appear in local pack listings on Google Maps, making it easier for users to find and contact the business.
The Synergy Between Google Ads and Local SEO
When used together effectively, Google Ads and local SEO can have a powerful impact on a small business’s online visibility and lead-generation efforts. Combining targeted advertising through Google Ads with a strong local SEO strategy enables local businesses to increase their chances of appearing at the top of search results pages for relevant queries and drive more high-quality traffic to their websites.
Marketing your company successfully online shouldn’t feel impossible or unattainable but with the right strategies in place, you’ll see the impact on your bottom line. Small businesses can greatly benefit from deploying Google Ads and local SEO in tandem to enhance their online presence, reach their target audience and drive more customers to their businesses.
Understanding the importance of this synergy and investing in both strategies is the first step for small local businesses to position themselves for greater success online.
Get Google Ads for local businesses today. Contact One Stop Digital.
