The Importance Of Video Marketing

Video advertising is quickly becoming one of the largest and most lucrative forms of digital marketing. To get the most out of this marketing gold mine in Australia, you need a world-class digital marketing company in Sydney to help you.

Online video marketing allows your company to target specific customers with content designed around a selection of keywords, topics, interests and other demographic information so that your videos hit home more often than not.

Video Marketing Stats Worth Noting

As of 2022, about 92% of all online traffic comprises video content. This means that if you’re not in the video marketing game, most people online are not going to learn about your business and what it has to offer.

What’s more, about 72% of consumers have said that they would prefer to find out about a new product or service on offer and to learn more about it through video than through any other means.

Video marketing also seems to achieve better information retention and recall than textual marketing, with research suggesting that as much as 95% of a message can be recalled when watched in a video as opposed to only 10% when read.

These astounding statistics make it clear that video marketing is well worth investing in.

Stand Out

While video marketing is lucrative, it is also easy to get swallowed up by the sheer volume of content on the Internet.

Video adverts on platforms such as YouTube are skippable after 5 seconds, which many users will do because the adverts often feel like an intrusion or annoyance. Since video content can be expensive and complicated to produce, going to all that trouble only to have viewers skip it seems like a waste of time and money.

However, you can avoid this happening to you by being smart about how you design and target your videos.

For example, if you have an intriguing idea or hook for your advert, make sure it can fit into the first 5 seconds.

Further, make sure your video content is tagged and targeted in granular detail towards very specific target audiences. Since online marketing allows for such detailed targeting, and since there is such a wide variety of content available for consumers to choose from, you need to ensure that your videos are aimed at the right people. Broad strokes won’t be nearly as effective.

For help with your video marketing strategy, you need a top-class digital marketing company in Sydney. Contact One Stop Digital today and let us take your digital marketing to another level.