The Power Of Keywords For An Effective Google Advertising Strategy

Google Advertising

Keywords serve as a bridge between what people are looking for online and the content you’re providing. Keywords enable SEO (search engine optimisation), so your intended audience has a greater chance of discovering your content among the incomprehensible amount of content available online.

One of the best moves you can make to increase your brand awareness, attract new customers, and grow your business is investing in Google Advertising. Google Ads, previously known as Google AdWords, is the world’s biggest and most commonly used online advertising platform. By advertising on Google, you give your business the potential to reach millions.

How Does Google Advertising Work?

Google Ads Sydney functions like an auction; however, unlike a typical auction, it isn’t just your bid that counts. Instead, Google considers the quality and relevancy of your ad campaign, as well as the price you’re willing to pay. This provides a level playing field for all marketers, not just those with the biggest wallets.

The concept of keywords is fundamental to the Google Ads auction. Advertisers choose industry-relevant keywords that their audience is likely to use when searching for their goods or range of services – and bid on them. Brands can determine how much they’re willing to pay each time a user clicks on their ad, which is what the term “pay-per-click advertising” means.

The Power Of Keywords

Keywords give businesses the power to tactfully target their audiences by providing relevant content that attracts them to their website and business offerings. Keywords are important for both search engines and audience experience.

  • Helping you Provide Quality Content: By focusing on keyword research and identifying industry-relevant keywords, you’ll better understand what your audience finds important, relevant or interesting. Keywords help you identify your audience needs and, in turn, ensure your business is providing a better service and higher quality content.
  • Helping You Develop Effective Marketing Strategies: Keyword research gives your business the relevant data to build effective digital marketing strategies based on the themes surrounding the content you put out as well as the format, length, and types of content that will do well in your industry.
  • Helping You Learn From Your Competitors: When you begin your keyword research, you can be inundated with choices. However, you can narrow those choices down by looking at the keywords used by your direct competitors. From there, you can either formulate their strategies to target the keywords that are not being used by their competition or target the keywords already giving measurable success within your industry.

This healthy competition provides an environment for businesses to better themselves and learn from each other constantly. This, in turn, is beneficial to consumers looking for businesses that will bring them the best value.

  • Leading Your Audience To You Directly: Have you ever heard the expression “if it isn’t on Google, it doesn’t exist”? With an estimated 50 billion websites available on the search engine, simply being present on Google is not enough. Keywords provide the roadmaps and directions for your prospective customers to find you, even if they don’t know about you yet. More than just paid advertising campaigns, your business’s high ranking success on Google depends on organic Search engine optimisation, high quality and relevant content and tireless keyword research and strategising.

Let’s Get Started

It sounds like a lot. How are you going to find the time to do all of that while still running a successful business? Simple, One-Stop Digital will do it for you. Our professional team are proficient in all aspects of digital marketing, including strategic, innovative, and effective Google advertising in Sydney. Let’s get started – get your free SEO and Google Ads Health check today.


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