Your local digital marketing company will tell you that some prominent trends are emerging for 2022. Read on to learn how to use your digital marketing campaign to keep ahead of the pack as we enter a new year.
Impactful Video Content
Video content will continue to be a popular delivery method to engage potential and existing customers. Surveys show that watching video has enticed up to 79% of respondents into buying or downloading software or apps. YouTube is the second most visited website in Australia.
Video provides the perfect platform to showcase your product or service in a way that is difficult to replicate in words. As a result, in 2021, video was employed by over 50% of digital marketing teams, and this pattern is set to continue and rise over 2022.
Email Marketing On The Increase
Tightening conditions and restrictions on gathering user data continue to restrict digital marketing channels from relying on artificial intelligence to drive marketing campaigns.
In 2021, email began to make a comeback as an essential marketing channel, and this is set to continue into 2022 and beyond. Emails should be personalised, automated and contain dynamic content to entice the customer.
Direct collection of personal data with therefore continue to be a focus area.
Marketing Budget Allocations
In 2021, there was a significant decrease in spending on marketing as a percentage of total revenue. It dropped from 11% in 2020 to 6.4% in 2021.
Despite these cuts, companies are reporting that they could still manage their campaigns successfully by always being on the lookout for innovative, cost-effective marketing techniques.
So, significantly, on average, companies spent 72% of their marketing budget on digital marketing, indicating their focus on keeping up with digital innovations. This trend is predicted to continue into 2022.
The quest for ongoing alignment with the latest technologies continues, and business professionals are becoming more adept at identifying opportunities and asking the right questions.