For your company to appear at the top of a google search in Sydney, SEO services will need to be in place. SEO or Search Engine Optimisation refers to the marketing strategies and processes that can be implemented to boost the ranking of your website in search results.
In Sydney, SEO services will start with some or all of the following:
An essential aspect of SEO is the use of keywords. Keywords and phrases help to direct traffic to a website. These keywords need to be included creatively in the content of your website. It is vital, therefore, that time is spent researching the most appropriate keywords to use.
Remember that keywords are the words and phrases that a potential customer will enter into a search engine to find the type of goods or services that they are seeking.
It is vital to know who your competitors are and how they are marketing themselves in your local, national or international digital space (depending on the reach of your business). You need to know what products, services and pricing they offer. Look into their sales tactics, including keyword usage, special offers, bulk discounts, and shipping options. Not only what they are doing, but what they are doing better than you.
Websites should be checked regularly for any problems and ensure that every aspect of the site is functioning correctly. It is very off-putting for a user to encounter a broken link or error message while browsing your website.
A site audit would involve checking for broken pages, links and tags and more complex issues like SEO, crawlability and other factors that determine your visibility in Google and other search engines.
Backlinks are all links that lead to your website. A backlinks audit is an evaluation of the validity of these links. It is possible to obtain a list of links using Google’s Webmaster tool and to manually review your backlinks.
It is important to understand where the links are coming from and whether these make good business sense to your website.
Google Penalty Removal
Google Penalty is a broad term for something that impacts negatively on a website’s rankings. It is based on either an algorithm update or a manual penalty imposed because the website has infringed on Google’s Webmaster Guidelines.
If you are experiencing a sudden reduction in traffic to your website, it is important to check if any such penalties are in place, the nature of the penalty and make changes to your website accordingly.