Pay-per-click (PPC) advertising can be a powerful online marketing tool if used correctly. If used incorrectly, it can end up being fruitless or costing you when the wrong people click through.
As an expert Google ads agency in Sydney, we at One Stop Digital can help you ensure that your PPC advertising campaign is successful. However, it all starts with doing appropriate research into your target audience so that the adverts can be positioned in the best way possible.
Here are some key things to determine before you embark on a PPC advertising strategy.
Who Exactly Are Your Customers?
Before you embark on any marketing campaign, you need to know who your products and services are geared towards. The more specifically you can identify your target audience, the more effective your marketing campaign will be.
For this, you need to determine their demographics ‒ such as age, gender, income group, among other factors ‒ as well as their geographical location, the industries they operate in, the kinds of social media they frequent, and what needs they have that require fulfilment.
What Is Your Competition?
It is critical to know what or who your competition is. There are no doubt alternative products or services or competing brands selling what you’re selling that can potentially fulfil your customers’ needs.
If you are not well-versed in the alternative options your customer base faces, you are already at a disadvantage. You need to know the competition so that you can convincingly persuade customers of your superiority, as well as how to position your PPC ad campaign.
What Do Your Customers Expect From You?
When selling a product or service, you are selling a solution to a customer’s problem. Naturally, the customer expects your solution to be satisfying so that it reliably solves their problem.
Your PPC advertising campaign should be targeted with pinpoint precision to offer the ideal solution to the problem the customer is having. This way, customers are more likely to be attracted to your offering since it speaks to them, meeting their needs.
What Are Your Customers’ Pain Points?
Customers will always have some form of pain point associated with what you’re offering. These range from poor quality to poor customer service, or overly complicated purchasing processes that serve as barriers to the customer.
Whatever these pain points are, it is important that you identify them and address them in your PPC ad campaign as best as possible, thereby reassuring customers of a sense of security and making them more open to making a purchase.
If you’re looking for expert advice and assistance on rolling out an excellent online marketing strategy, our PPC agency in Sydney has got your back. Get in touch with us at One Stop Digital today!