With 2020 being the year that it was, there are definitely many people who look forward to the year finally coming to a close, welcoming in 2021. But what will 2021 bring us?
With the rise of Tik Tok, as well as Instagram reels and stories, vertical/portrait short-form videos have exploded in popularity, and it’s expected that many more brands will make use of this type of video in 2021. Typically, these videos are around 15 seconds long and extremely engaging because of the use of filters, interesting transitions etc. Brands could create videos like this for a multitude of purposes, from showing off their new swimwear line to behind the scenes in product creation.
Personalised marketing is still growing and is expected to see continued success throughout 2021. Shoppers love a fully personalised shopping experience that feels unique to them. This is because a personalised shopping experience makes the shopper feel as though a brand really understands them and their preferences. Personalisation techniques are fairly easy to implement onto your social platforms and website, so it’s recommended that you make personalisation a priority!
2020 saw a lot of traction in social movements. Think of Black Lives Matter and the body positivity/acceptance movements. People are sick and tired of seeing white-washed adverts that only portray one ideal type of beauty. It is very important that you don’t hop on this bandwagon just because it’s a trend. Take a deep look into your brand’s ethics and find ways that you can genuinely become more inclusive before preaching inclusivity.
Sustainability & Transparency
The world is waking up to the realities of pollution and non-renewable resources. The public is heavily rewarding brands that are transparent about their changes towards a more sustainable future. It’s time to start taking steps towards sustainability and effectively displaying these steps to your audience.