There has been a lot of seriousness circulating through our communication channels, so let’s take a ‘time out’ and play with some interesting facts. Take a break from hardcore strategising about your Sydney business and let the little grey cells be distracted by internet marketing fun facts. It might give your inspiration a reset and result in a productive afternoon!
To that end, here are some fun facts you may or may not know about internet marketing:
- The average person has an attention span of 8 seconds. No wonder specialists choose words for Google Adwords!
- 90% of searchers haven’t made up their mind about a brand before beginning a search. Your ad can make that conversion.
- Infographics are enjoyed by the public, to the tune of 300% more than other content.
- Pictures say 1000 words which is why content with good, appropriate imagery gets viewed up to 94% more.
- Brand awareness can be pumped up by 80% with search ads, and your website traffic can be pumped up by as much as 300% from display advertising. Very exciting figures.
- Here is a biggie: Did you know that search engines drive around 93% of all website traffic. That is phenomenal!
- On any regular day, 76% of people who search for something nearby on their mobile will visit a business related to this search. Even more exciting is that 28% of searches for something nearby result in a purchase. Kaching!
- We agree with this point: 65% of marketers say link building is the most difficult SEO tactic. This is exactly what makes it a good tool to fight your competitors if you are able to get it right.
- The highest and most consistent amount of traffic appears to be driven by content and copy titles with 6-13 words.
- Google is pumped with 77,000 searches every second – 2 trillion searches per year. That’s a lot of market opportunity!
- Emails are, nowadays, read predominantly on smartphones, not desktops. 88% more emails were opened on mobile devices.
- The first Tweet by Google was in 2009. It was “I’m Feeling Lucky” in binary code- the button next to the “search” button on the search engine.
- 60 percent of top international brands are on Instagram and actively post around 4.9 times per week.
If you need help with inspiration for your internet marketing in Sydney, contact our knowledgeable team. Spend less time being a marketing agency and more time making money.