Search engine dominance is an important part of securing yourself online as a viable digital presence. You should concentrate your efforts on Google in particular because its dynamic ranking algorithms can help you succeed both online and offline. One of these tools accessible to businesses is E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
Basically, it is a set of guidelines used by the search engine to assess the reliability of websites and legitimacy of their content. It evaluates content to ensure that it is accurate and credible.
Name aside, knowing and leveraging E-E-A-T to your advantage can give you a competitive edge online with better rankings, visibility, and relevancy in Google’s search engine results. But what exactly is it, and why should you give it top priority?
Let’s take a closer look at E-E-A-T and what it means for you below:
Understanding E-E-A-T goes beyond the acronym, breaking down into three components. Experience and expertise are, as implied, a measure of credentials. Content should reflect knowledge of specific subject matter, and creators need to hold authority and competency in this field. This can point towards higher educational qualifications and experience.
The second component, authoritativeness, focuses on the stature and reach of creators and their websites. This involves assessing historical content and information posted online that not only match their credentials but also support their digital brand. A website attains authority over time based on these evaluations. Lastly, trustworthiness brings together the evaluation guidelines. It involves creating a sense of transparency with visitors by providing credible sources, relevant referencing, and following ethical practices online.
Google aims to give internet users search results that are relevant and appropriate to their needs. This means that websites that follow Google’s E-A-T guidelines online will outperform competitors. It can result in increased organic traffic, create a cohesive and reputable digital brand online, and lead to better visibility.
Enhancing Your E-E-A-T Standing
By producing content that is dependable and valuable, you can increase your favourability on Google and improve your E-E-A-T standing.
Strategic creation is important, but you also need to think about who you create with. Collaborators who are experts in their respective industries are more well-revered and can improve the quality of your content and the authority of the subject.
Finally, it’s crucial to strengthen your brand by portraying it as transparent and relevant. This is possible if you properly cite your sources, list them out, and make sure that this information is readily available.
Google’s E-E-A-T evaluation guidelines are essential to your success online. Creating a high-quality user experience can be advantageous for building digital success.
With One Stop Digital, we can help you achieve Experience, Expertise, Authoritativeness and Trustworthiness for sustainable growth. Speak to us today to find out how we can support you.