Digital marketing, much like traditional marketing, can be time-consuming, expensive and challenging for those without expertise in these fields. Most businesses would rather outsource these critical aspects of their business to specialists so that they can better allocate their resources in managing other areas of their operations. This can include hiring a PPC agency in Sydney to improve your online efforts and give you an edge in creating sustainable growth.
As a business owner, you may understand the very basics of PPC (Pay-Per-Click) marketing, how it works and how it can benefit your online presence. But it can also seem overly specialised, which could lead to you avoiding engaging fully in it or capitalising on the PPC.
This article can provide more insight into ways to improve your PPC strategy and help you understand why it matters.
Every PPC campaign should be considered invaluable, as it provides useful statistics to help you improve your future campaigns and understand where you missed the mark with audiences. The performance of a campaign can also give you a competitive advantage because you can update your strategies for more effective results.
PPC has come a long way, with social media networks now offering you the same advertising as Google Ads. Each has its own strengths, but the key to making a platform work for you is to ensure that you are on the right one to begin with.
Many business owners mistakenly think that more visibility means more leads. However, if you do not use Instagram as an example to market your business, it makes no financial or advertising sense to use it for PPC. Reviewing your business, your target audience, your current online presence and future goals can help you narrow down platforms that will work for you.
Prioritise Ad Types
Just like different platforms, PPC advertisements vary as well. Depending on the platform, you have the choice of video, image or text ads. Each comes with its own advantages and disadvantages, but what is important to remember here is that your advertisements need to be cohesive with the rest of your digital marketing and brand. If your business sells niche products, video ads can generate interest and drive traffic to your website. Text will not perform as well because potential consumers want relevant imagery to envision your goods.
PPC does not need to be an overcomplicated medium that sounds more technical than it is. In fact, PPC is hugely beneficial in driving more traffic and qualifying leads to your website, increasing your brand’s online presence, and improving your conversion rate.