Search Engine Optimisation or SEO is essential to ensuring your website’s online marketing efforts are seen by your intended target audience.
With the ever-evolving landscape of the internet, Sydney SEO services best practices are ever-changing and evolving simultaneously. Therefore, it’s crucial to understand the current trends to keep up with the competition and ensure that your digital marketing efforts generate results.
But first, what exactly is search engine optimation? SEO is the process of bettering the quality and quantity of traffic to your company’s website. This process begins and ends on various search engines and involves targeting unpaid traffic, as opposed to leads generated from paid marketing.
Therefore, if your Sydney-based business has not been receiving an increased amount of high-quality leads, it may be due to your search engine optimisation Sydney efforts falling short. Let’s look at three SEO practices to implement immediately for improved web traffic and conversions in 2022.
User Experience Matters
When an online user visits your website, ensuring they receive the best possible user experience will signal to Google that you are credible and professional in your niche. A great user experience pertains to three main areas of focus, including:
- The websites load speed
- How stable the website is, and
- The amount of interactivity & responsiveness on the site
When working on your web design, focusing on these three areas is non-negotiable because search engines like Google will determine how well you are meeting these criteria. Your results will implicate how your website performs on Google regarding whether or not you rank on the first page of the search engine. Ranking on the first page should be a primary goal for any business, as online users rarely click past page one.
Implement Entity-Based SEO
Entity-based search engine optimisation is essential for web page visibility this year.
It involves a word or term that is context-based regarding your niche. In other words, it focuses on broad concepts, which allow search engines like Google to provide the user with direct results immediately upon search.
Have you ever typed in only part of your search query, only to obtain suggestions to multiple topics it could relate to? Well, this is where you as the brand must help Google understand the niche you fall into to rank among these suggestions. In turn, this assists users in finding you with greater ease.
So, to aid the search engine in giving accurate suggestions, you need to include the keywords most relevant to your niche in your meta descriptions and title tags.
Moreover, consider E-A-T: expertise, authoritativeness, and trustworthiness. Google favours companies that include internal and external linking within content and domain authority to back up these three areas and prove brand expertise successfully.
Update Your Content Regularly
Ensuring your content is updated on a regular basis will tell Google you are keeping things fresh, current, and relevant for your audience.
This means updating your existing blog posts to focus on what is relevant now, adding original data to your content, such as charts and infographics, and sharpening up your keyword research to ensure it’s still relevant in searches.
Staying updated with the search engine optimisation trends in 2022 is critical to brand success. If you ignore SEO services Sydney, it’s likely that your website will not be found by your target audience due to the rigorous SEO testing processes when determining quality websites from low-quality pages.
At One Stop Digital, we can help you improve your SEO and other digital marketing efforts to ensure that your Sydney-based business is found online. To start, get in touch today.