Not sure what an SEO score is or how to check the effectiveness of your SEO strategy? Today, we’ll share everything you need to know about your SEO score and how to improve it.
What Is An SEO Score?
An SEO score is essentially a grading of your website’s performance in search engine results and reflects the overall effectiveness of your SEO strategy. Using a tool like SEO Checker will give you an individualised report, covering the areas of your strategy that are successful or need improvement.
What Makes Up An SEO Score?
- Content
Creating content is a big deal in SEO. Quality content is what attracts visitors to your site and boosts your search rankings. Your content, along with how you tweak it for search engines, is a key player in your website’s SEO score.
Your content has many parts, like:
- The title tag
- Meta description
- Headings
- Alt tags for images
- Links within your pages
All these bits and pieces affect how well your page shows up in search results.
- Indexing
To show up and climb the ranks in search results, Google has to first crawl and index your website. That’s where indexing comes into play. How easily your site gets indexed affects your overall SEO performance.
Indexing involves various factors, such as:
- Redirects set up on your website
- Your website’s robots.txt file
- The XML sitemap of your site
- Hreflang tags
These components influence how Google crawls and indexes your site, which pages it can reach, and more.
- Mobile Optimisation
Mobile-friendly websites are essential for SEO success, given the widespread use of mobile devices. A mobile-responsive site ensures that visitors stay engaged longer, sending favourable signals to search engines.
What factors contribute to your mobile score?
- Website mobile-friendliness
- Tap targets
- Mobile viewport
- Mobile rendering
The mobile component of your website’s SEO score evaluates whether you provide a seamless and user-friendly mobile experience.
- Structured Data
Structured data helps search engines understand what your content is all about and ensures your pages rank where they should in search results. A tool like SEO Checker will analyse how easy your website is to interpret and provide tips on how to fix any issues.
- Security
Website security is especially important for your search engine ranking, since Google wants to direct user’s to websites that are secure and protects their data. The primary components that affect your website’s SEO include email privacy measures and obtaining a Secure Sockets Layer (SSL) certificate. An SSL certificate guarantees encryption and protection of any transmitted data.
Understanding your SEO score is the first step towards enhancing your search engine performance. Using an SEO Checker tool and enlisting the help of an SEO agency like One Stop Digital will ensure you get the best results from your SEO strategy. Get in touch with us for a free SEO health check!
