Search engine optimisation (SEO) in Sydney is something that your business simply cannot do without in this day and age. More than ever before, customers looking for your products and services will first try to find them online.
However, without a great and consistently maintained SEO strategy, your business won’t show up on Google’s search results pages ‒ or at least it will appear very far down the list. Ideally, you want your business to be one of the first to pop up on the list, which a good SEO strategy can help you achieve.
Let us take a look at some reasons why your business needs to invest in SEO in 2023.
You won’t get new customers if they don’t know you exist. While online advertising campaigns are effective to a degree, they don’t have the organic impact that SEO has. While SEO strategies take longer to roll out and start seeing the effects, they are arguably more worthwhile as the process of discovering your business feels organic for the customer, who will feel like they discovered your business for themselves rather than being led there by advertisments, which are seen as less trustworthy.
As mentioned, the organic nature of an SEO strategy leaves customers feeling more likely to put their trust in you. While first party endorsements ‒ otherwise known as traditional advertising ‒ can raise visibility quite effectively, customers will inherently be inclined to be less trusting.
However, SEO works almost as a third party endorsement, with customers feeling that your business must be good if Google puts it at the top of its search results page.
While reaching the top of the search results page is good, there is more to SEO than this. The ultimate goal, actually, is to drive high quality traffic towards your website. This high quality traffic is made up of customers who specifically want what you’re selling, who are in your area, and who are ripe for making a purchase.
With higher quality traffic, your business is more likely to enjoy sales and growth.
Remain competitive by having excellent search engine optimisation in Sydney. We at One Stop Digital can make sure that all of your online marketing needs are taken care of with excellence. Get in touch with us now for more!