It is a new year, and everyone is ready for a fresh start after the difficulties we have faced over the past two years. It’s time to take stock and make sure you are mastering the basics of online marketing in Sydney before venturing to more advanced features.
Definition: Online Marketing
Online marketing refers to any marketing or advertising efforts broadcast via digital platforms, including websites, social media, email and apps.
Content marketing refers to any material you create and distribute for digital marketing purposes. This includes the copy on your website, audio, video, blogs, articles and social media posts. This exciting and entertaining content is focused on getting your audience’s attention and enticing them into an action that leads to them purchasing your goods or services.
Online advertising is a paid advertising part of your digital campaign. Examples include banner adverts, social media adverts, paid advertising on search engine results pages, pop-up ads and contextual ads.
Another form is pay-per-click advertising, in which users are coaxed to click on an advertisement or link that takes them to the advertisers landing page. A cost is incurred for each click, but it is a highly successful strategy for driving traffic to websites.
Search Engine Optimisation (SEO)
SEO is related to the strategies you employ to drive quality traffic to your website in an unpaid manner. The content on your website is optimised with specific keywords that will result in your listing coming up near the top of a search engine search. Identifying and using the appropriate keywords is vital in the success of your SEO campaign.
Audio And Video Marketing
In our fast-paced, instant gratification world, high-quality audio and video content provide the perfect opportunity to deliver relevant content to potential customers based on keywords, topics and interests.
Remarketing advertising aims to reconnect with potential customers who previously visited your website. These targeted ads help build brand awareness and trust or simply remind the target audience that they have not yet made a purchase.
For help with your online marketing checklist in Sydney, contact One Stop Digital today. Speak to one of our friendly staff members to arrange your FREE website and marketing review.