Are you thinking about spending your hard-earned budget on advertising efforts to reach your target audience best? Then it is recommended that you have an idea of the best practices and the best place to spend it on.
Perhaps somewhere with over 259 million visitors each day and 4.8 billion daily engagements. A platform like Google.
Welcome to our beginner’s guide to the best Google Ads practises. It is no secret that, the more focused and stronger your paid campaigns, the more interactions you generate, which leads to obtaining new clients.
As online advertising and marketing specialists, One Stop Digital is qualified as a Google Premier Partner to give you the rundown of the latest best practices on this massive marketing channel.
Google Ads Best Practices
If you have a history of being unsuccessful in your advertising efforts on Google, do not get disheartened and give up. There are plenty of reasons as to why your Google Ads was or is underperforming. Here are our top recommendations for your marketing efforts using Google Advertising.
- Avoid General Or Broad Keywords
We cannot stress this enough; you need to put maximum effort into your keyword research. Testing and tweaking your keyword terms should form part of your strategy. If you have that are too broad, Google may place your ad in front of the wrong viewers resulting in fewer clicks and higher ad spending.
Keep what is working in mind and adjust them to best suit your ads with your audience. It is okay not to get the mix right the first time; however, we recommend that you keep tweaking, removing and adding keywords until you do.
- Do Not Run Irrelevant Ads
If your ad does not suit your audience’s search intent, you will not earn enough clicks to justify your ad spend. The headline and copy of the ads must match the keywords. The solution which your ad is marketing should solve the pain point your searcher is experiencing.
- Improve Your QS
A Quality Score (QS) is how Google decides how your ad should rank on the search engine. It goes without saying that the higher your rank, the better your placements. If your QS is low, you will have fewer viewers on your ads and fewer opportunities to convert. You have access to your QS, but it is up to you to improve your score.
- Optimise Ad Landing Pages
The effort should not stop with your ad — the user experience after they click on the ad is equally important.
What do your users see after they click your ad? Is the landing page optimised for conversions? What this means is, does it use the same keywords as the ad? Will the page answer user questions solve their pain points? Anyone who clicks on your ad should be seamlessly transitioned through to the conversion.
The great thing about this platform is that over time, Google Ads assists with analysing and improving your ads to achieve a wider reach, so your organisation reaches all of your paid campaign goals.
These best practices will improve your chances of successful Google Ads campaigns. If you have any questions or you would like us to take over the burden of advertising while bringing results, get in touch with One Stop Digital and converse with our digital marketing specialists.